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India Digital Summit :
Broadband should be defined as 2 mbps, says
Dayanindhi Maran

exchange4media News
Service

January 19, 2007

The year 2007, which has been
declared as the Year of the Broadband is set to
witness a new revolution in this field. Setting
the tone, Dayanidhi Maran, Union Minister of
Communications and IT, said, “Broadband should
be defined as 2mbps.” He was speaking at the
India Digital Summit organised by the Internet
and Mobile Association of India (IAMAI) in
association with CII at the Capital on January
18.

Broadband coverage for all
secondary and higher secondary schools, public
health care centers and all gram panchayats are
some of the targets that Ministry of
Communications and IT intends to achieve in this
year.

Maran said, “We will soon
launch internationalised domain names in Hindi,
Tamil, Malayalam and other Indian languages,
enabling local language domain names at the
secondary level. We have already distributed
free of cost, language fonts and attendant
software to enable development of websites in
local languages.”

The Minister also stressed on
the importance of vernacular content by saying,
“We need to look at vernacular content now.”

The second half of the day
kick-started with a discussion on ‘How to
leverage Internet to E-Nable Businesses?’
Moderated by Sanjeev Bikhchandani, Founder and
CEO, Info Edge Ltd, the session had speakers
which included the likes of Mark Fox, Chairman
and CEO, Novator; Sandeep Murthy, CEO,
Cleartrip.com; Vivek Nayak, COO, Avenues India;
and Virender K Ahluwalia, CEO, Fobaz.

Terming technology as one of
the serious challenges, Nayak of Avenues India
said, “As professionals our responsibility is to
go out and evangelise the benefits of
e-commerce. We must open a new channel of
communication which is direct, interactive and
cheep to run.” He stressed on the need to go
online if one has to build long lasting
relationships.

Marketing and seamless
integration of the online brand presence with
the offline were some of the things that needed
to be looked into.

The next session, ‘What can
Internet offer as a medium’, highlighted the
benefits of the Internet. The session was
moderated by Prasad Ram, Director R&D,
Google India. Rajan Srinivasan, National
Head-Sales, Web18.com; Krishna Prasad, Executive
Producer, MSN India; Mahesh Murthy, Founder and
CEO, Pinstorm Technologies; and Manish Viz,
Co-Founder and Business Head, Quasar, were among
the speakers who presented their views on the
topic.

Google India’s Ram, while
lauding the medium as a unique one, stressed on
the way Internet had evolved over the years,
stating that the medium now promoted contextual
advertising and had now begun to integrate other
channels as well.

Srinivasan highlighted the need
for having compelling content. He said, “The
content has to be designed and presented in a
very different format so as to draw the
audience.”

Speaking on the ROI factor, Viz
of Quasar, said, “The medium promises the best
ROI for every penny that you spend is
accountable. It’s a great medium for getting
free traffic.” He highlighted the importance of
testing, learning and evolving.

The last session of the day
revolved around the topic ‘Is Youth the Driving
Force behind Internet’. The session was
moderated by Deep Kalra, Founder and CEO,
Makemytrip.com and the speakers which included
Suvir Sujan, Founding Partner, Nexus India
Capital Advisors; Arun Mehra, Chief Marketing
Officer, Zapak.com; Faisal Farooqui, Founder and
CEO, Mouthshut.com; and Ratish Nair, CEO,
Interactive Avenues.

© exchange4media
2007

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